How We Helped a Daytona Beach STR Manager Go Corporate

Overview

Salty Dog Vacation Rentals is a professionally managed short-term rental company based in Daytona Beach, Florida, managing a portfolio of 95 active listings across coastal and lifestyle-driven markets. The company was founded by Krista, a seasoned Realtor, investor, and nationally recognized expert in short-term rental investing, with over a decade of experience identifying high-potential opportunities and building high-performing rental portfolios.

Salty Dog Vacations is known locally and nationally for its deep understanding of zoning, regulatory strategy, and asset optimization—helping investors align properties with clear financial objectives. The company is led operationally by Kym, CEO, whose 25-year career in financial services and executive leadership brings discipline, financial rigor, and long-term planning to the business.

To further strengthen booking performance and diversify demand beyond leisure-driven channels, Salty Dog partnered with Livily to access managed corporate travel demand—while maintaining the brand's focus on professionalism, guest satisfaction, and owner outcomes.

During the reporting period, Salty Dog generated $46,240 in total booking value across 43 completed bookings, with an average booking value of $1,080—highlighting Livily's ability to deliver higher-value, enterprise-grade reservations in coastal and destination markets.

The Challenge

Despite a well-established reputation and strong leisure performance, Salty Dog faced familiar challenges when scaling beyond traditional OTAs:

• Demand concentrated around weekends and seasonal travel cycles
• Limited exposure to managed corporate travelers booking through formal travel programs
• Inquiry-based booking friction that slowed confirmations for time-sensitive travelers
• The need to preserve premium guest experience while improving booking consistency

To compete more effectively with hotels for business, extended-stay, and project-based travelers, Salty Dog needed a distribution channel aligned with corporate travel behavior and expectations.

Results at a Glance

The Livily Solution

Salty Dog connected its 95 listings to Livily, unlocking access to corporate travel demand distributed through Travel Management Systems (TMS) and Travel Management Companies (TMCs)—channels traditionally reserved for hotel inventory.

Livily operated as a corporate distribution layer rather than a leisure OTA, allowing Salty Dog's properties to be booked by business travelers, extended-stay guests, and project-based professionals operating within managed corporate travel programs. Inventory, pricing, and availability synced automatically, ensuring accurate, real-time bookings without changes to internal workflows.

Key Drivers of Success

What Salty Dog Achieved

• $46.24K total booking value during the reporting period
• 43 completed corporate bookings
• $1,080 average booking value (AVB)
• 95 active coastal listings connected to corporate demand
• Real-time inventory, pricing, and availability sync with no workflow changes
• Access to TMS and TMC distribution traditionally reserved for hotels

Conclusion

By partnering with Livily, Salty Dog Vacation Rentals successfully expanded into corporate travel distribution while maintaining its reputation for professionalism, investor alignment, and exceptional guest experiences.

The partnership delivered higher-value bookings, improved booking consistency, and access to enterprise-grade demand traditionally reserved for hotels. This case study demonstrates Livily's ability to support sophisticated operators in coastal and destination markets—unlocking corporate travel demand without adding operational complexity.